AI Consultancy
From Lost Leads to Premium Positioning
The Challenge
TurnNext, a rapidly growing AI consultancy serving construction companies and contractors in the Netherlands, faced a critical problem: their website was costing them clients.
The situation:
Potential clients would search for TurnNext after initial contact
The existing website failed to reflect the professionalism demonstrated in sales conversations
Prospects were choosing competitors with more polished online presences
The disconnect between phone impressions and digital presence was directly impacting revenue
What was at stake: Despite delivering exceptional consulting services, TurnNext was losing qualified leads at the final decision stage simply because their digital presence didn't match their expertise.
The Approach
Discovery & Strategy (90-minute deep dive) We conducted an intensive strategy session to completely deconstruct their business:
Mapped their exact service offerings and methodology
Identified their ideal client profile and pain points
Defined their unique value proposition in the AI consultancy space
Established the right tone of voice to resonate with construction industry decision-makers
This hands-off approach meant TurnNext could focus on their clients while we handled everything.
Execution
Created wireframes based on strategic insights
Designed a premium interface reflecting their market position
Implemented minor design refinements based on client feedback
Developed and launched the site within days
Optimized SEO and metadata for organic search visibility
Provided full launch support and hands-on assistance
Optimization For three months post-launch, we monitored performance data and made continuous improvements to maximize conversion and user experience.
The Results
Key Takeaways
Your website is often the final validator in the decision-making process. For B2B consultancies, a disconnect between your personal professionalism and digital presence can be the difference between winning and losing clients—even when you're the best solution.